Design Definition
Managing the Scope of a Massive Project
Screen capture of the working spreadsheet.
In analyzing the existing book page, my product manager partner and I identified over 70 distinct features contained within the Book Detail Page. All of these features, however large or strong, had potential internal and external stakeholders, and the potential to impact our customer experience. We prioritized these features based on their value to our ‘Learn’ customers, our ‘Deepen’ customers, potential impact on Growth, impact on SEO, our advertising partners, our parent company, and internal stakeholders.
We synthesized these needs against existing usage data, and scope of work involved to define a phased production program that would launch a Minimum Viable Product, followed by a series of feature released.
Customers and Partners
Readers Learning about a book.
Readers seeking to Deepen their relationship with a book.
Authors of books, Publishers of books
Advertisers on Goodreads
Amazon Kindle, our parent company
Internal Stakeholders
Revenue Team
Data Science
Editorial
Brand & Public Relations
Design Department
Head of Product
Goodreads CEO
Amazon VP of Books