Selected Case Studies
GOODREADS AMAZON • BOOK DETAIL PAGE
Reinventing Goodreads’ Most Important Page
Responsive Design Systems • Growth Strategy • Foundational Research • Iterative Design
GOODREADS AMAZON • DESIGN SYSTEMS
Adopting Atomic Design
Systems Design • Process Documentation • Process Formalization • Team Education
GOODREADS AMAZON • ADVERTISING
Targeting a Premium Partnership
Systems Design • Growth Strategy • Project Management • Storytelling
CEPHALOTYPE PRESS
Publishing a Comic, from Idea to Print
Creative Direction • Project Management • Crowdfunding Strategy • Marketing • Digital Prepress • Fulfillment
