Hi! I am Sam.

Designer, publisher, and cartoonist.

Product designer and storyteller with 10+ years of experience across design systems and engagement strategy.

Sr. Product Designer at Goodreads. Creator of Octopolis.

Selected Case Studies

Reinventing Goodreads’ Most Important Page

Responsive Design Systems • Growth Strategy • Foundational Research • Iterative Design

Publishing a Comic, from Idea to Print

Creative Direction • Project Management • Crowdfunding Strategy • Marketing • Digital Prepress • Fulfillment

Targeting a Premium Partnership

Systems Design • Growth Strategy • Project Management • Storytelling

I’m also an artist.
Here’s some of my work: